The Key to Sales EnablementThe key to good sales goes beyond having an optimized website or an active social media profile. You need automated tools that will send out email campaigns, write sales scripts, and organize your marketing campaign assets on the back end so everyone can access what they need as quickly as possible.
Drive Profits Through Sales Enablement
Sales Asset Management and Sales Enablement Go Hand in Hand
Sales enablement may require a higher investment than you originally planned to dedicate to your sales and marketing staff, but in the long run, it will drive profits and save an invaluable amount of time.
The FuseBox One all-in-one Marcom Platform offers a comprehensive system designed to help you stay on top of all of your marketing needs, even (and especially) the parts of marketing that don’t fall under your job description.
Creating graphics and templates, scheduling social media posts, and designing dynamic email campaigns takes a lot of valuable time away from team members who could be better spending their working hours developing communication tools and strategies for a better partnership between the other teams. Sales enablement is about empowering your internal funnels so that you can output a much better – and more consistent – customer service experience.
Seamless Salesforce Integration
Traditional marketing systems and clunky hardware solutions required entire companies to overhaul the programs they were familiar with, and were forced to spend hours training and re-adapting to something completely different. This usually caused low usage and integration rates within the company, as many employees did not have the time or ability to learn something entirely new.
Our sales asset management system works to change that. Instead of putting your most important teams in a panic and keeping them away from sales for too long while they try to learn something mundane, you can keep the systems they’re used to while still introducing the entire agency to an all-in-one spot for marketing and sales solutions.
One of the most inclusive and popularly-used CRM providers, Salesforce, is easy to integrate with our DAM and MAM systems, as shown in the video below. You’ll be able to automate personalization and permissions, which makes it easier for your marketing and sales branches to communicate.
FuseBox One currently offers seamless integration of many other marketing and management services as well,
- Salesforce Integration
- Salesforce Marketing Cloud Integration
- Marketo Integration
- Lumentus Integration
- Google Analytics Integration
With your integrated systems, you can create direct data compilations, premade product templates, and controlled price decisions all from the same dashboard. It’s all automatic, too, which saves your company hours that are better spent driving up sales success.
Shorten Your Time to Market
A comprehensive system like this can speed up the process from incubation to delivery, helping you get your product or service to your target consumers faster and in a better way.
Sales enablement is all about staying on brand with your marketing standards, while ensuring that nobody is cutting corners just to make a sale quickly. Effective communication between marketing and sales, both internally and externally, is the key to driving up your bottom line. The best way to improve this communication is by uniting your departments with a single sign-on program that looks the same to everyone, and is displayed in a way that everyone can understand.
You can use your existing marketing budget to have a much bigger impact than you would be able to achieve using traditional marketing methods.
Brand and Legal Compliance
Keep Brand Compliance Regular
One of the biggest hurdles of a growing workplace, and one of the facets that sparked sales enablement into creation, is the fact that the sales and marketing teams don’t always get along. Salespeople can grow impatient waiting for marketers and designers to finalize assets or be too slow to make brand decisions, and so a salesperson will take it upon themselves to make their own assets.
Not only does this risk ruining your entire brand and company vision, but it can also confuse what should be a very streamlined marketing process. It’s important for these two departments in your company to be as effective at their jobs as possible, and a centralized location with automated procedures can be just what the doctor ordered.
- Digital Brand Compliance
- Why Brand Compliance Is Important
- 5 Ways Sales Enablement Encourages Marketing and Sales Alignment
- DAM: The Guardian of Your Brand
Not only can a DAM encourage sales enablement through consistent branding solutions, but it also provides a friendly way for people across teams and channels to communicate effectively. Forget about time-consuming marketing needs that hold up the sales staff from being able to do their job well.
Automate everything from data collection to digital asset storage, making it easy for your team members to find and use whatever assets will deliver promises and products to the customers. Don’t waste time searching for old resources or trying to force brand communication with no help – now all of the answers will be right there in front of you.