FuseBox One’s integration with Salesforce Marketing Cloud provides clients with seamless access to on-demand email marketing campaigns and analytics directly through your FuseBox One Marketing Management Platform. End users access the online platform to order, edit, and execute email campaigns using dynamic templates uploaded by an administrator.
The email’s content and imagery can be seamlessly versioned or personalized using FuseBox One’s template fields. The SaaS delivery model integrates Salesforce Marketing Cloud’s full capabilities for email creation, deliverability, and tracking of campaigns without the need for internal investments in hardware, software, and development resources.
While the Salesforce Marketing Cloud integration can be aligned with your Salesforce CRM to transfer data and track activity, we’ve engineered it to work seamlessly with our existing Salesforce.com integration. A user can access their FuseBox One marketing management platform from within Salesforce.com (or vice versa pull in their Salesforce.com data from within FuseBox One) and select and build a campaign that is completely customized to their Salesforce.com data. The activity is recorded in both Salesforce Marketing Cloud and Salesforce for improved sales and marketing success.
Salesforce Marketing Cloud (formerly known as ExactTarget) is a provider of digital marketing automation and analytics software and services for email, mobile, social and online marketing. The one-to-one marketing applications enable clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.