What Is a FuseBox One Marketing Management Platform?

Posted by Dave Healy on January 3, 2020
Share Post:

FBO Laptop_MMP_Image

 

During the last half-decade, technology has taken the marketing world by storm. Information has turned into a tidal wave and customer expectations have risen to new heights.

Truthfully, marketing has changed more in the last five years than in the last hundred before that. The speed is continuing to pick up, and it only looks to continue the acceleration.

In terms of marketing, there is no shortage of platforms and mediums that exist to help an organization establish its voice and reach new clients on a daily basis. Let’s examine some of the most significant marketing platforms and methods that exist currently.

HubSpot Video

As your leading on-demand marketing solution, Fusebox One offers access to all of your marketing media and assets all in one place. This dynamic technology is known as marketing asset management, or MAM. Your MAM system can expedite all of your marketing needs while helping you stay consistent with your branding across each of your marketing channels.

Whether you are a global company or one with a lot of reach in your local area, your marketing management platform gives you what you need to keep your assets organized and ready to publish whenever is most convenient based on your strategy.

Plus, the MAM solution can create custom content for you on a daily basis, so you never have to bog down your marketing team’s time with redundant tasks. Your marketing management platform is your all-in-one place to safely store, edit, customize, and distribute your branding assets across your internal and external platforms.

There are hundreds of different types of marketing platforms, some conventional, some unconventional. Let’s examine some of the most significant platforms and mediums currently and what they can do for an organization.

1. Google Ads

Google Ads allows you to run pay-per-click (PPC) advertising campaigns, video campaigns, campaigns within apps, and shopping campaigns. Because of Google’s far reach throughout cyberspace, it’s one of the most comprehensive and inclusive ways to run advertising campaigns.

You can expect laser-quality targeting within Google Ads. Behaviors, age, occupation, interests, and traits are all possible areas you can change when looking for a specific demographic. You can also choose to target based on geography.

With this platform, you can obtain a large number of leads in a very short period, and they’re all pretty qualified (assuming the campaign is set up properly). One of the hidden benefits is that through using Google Ads, you’ll be learning how to use Bing Ads, as well. The two are almost identical but exist on different channels.

Currently, these two are the largest companies for search engine traffic. Another benefit of learning Google PPC is you can become pretty well-versed in SEO along the way.

Users that search Google has a pretty high intent, with many of them already in the buying stage. The keywords are very high-intent, and if you learn how to set up campaigns in the right manner, you can net yourself a substantial amount of sales using Google Ads.

2. Facebook

Facebook marketing; the land of opportunity, considering that with 2.5 billion users, this is the largest social media platform that exists online. Pretty much any demographic exists on Facebook and in large numbers.

Marketing on Facebook requires quite a bit more finesse than PPC, SEO, and even e-mail. Personality and authenticity make a huge difference when you advertise on Facebook. It’s also important to hold a customer’s hand the entire way. If you miss a step, you might as well start from the beginning.

It’s not easy to learn Facebook marketing, especially in terms of paid advertising. There are a lot of different metrics, interests, and other extremely important pieces of information that can’t be missed. You could easily turn Facebook ads into a full college course.

3. Instagram

Instagram is owned by Facebook and is considered a placement when you’re setting up a Facebook ad, but the two platforms ARE separate regarding marketing reach. Different types of audiences use Facebook and Instagram.

Typically, audiences and fans of hotels, restaurants, fashion, and beauty companies are all over Instagram. The visual appeal of this platform normally draws a much younger, more creative crowd.

4. Twitter

Twitter entails an art form when it comes to marketing, just like Facebook. However, it’s MUCH easier to learn. Twitter doesn’t have as many important bells and whistles, and it’s much easier to get familiar with the interface.

The only downside with Twitter is that it typically doesn’t offer the same ROI as Google and Facebook. However, you can manage some pretty good engagement just by staying active on your account, and you can also target it for SEO.

5. LinkedIn

LinkedIn is an incredibly important social network, especially in the business world. It’s actually much easier to reach high-level executives through LinkedIn, and as far as B2B goes, users have much higher levels of purchasing power.

Recruiting also comes very easy on LinkedIn, as there’s no shortage of highly educated prospects within the network. Additionally, it’s very easy to direct message prospects for hiring or selling on the platform.

6. Influencer Marketing

Maybe you don’t consider influencer marketing a platform, but it indeed is. Influencer marketing is a great way to reach highly targeted audiences and boost engagement as well as establish higher levels of trust.

Brands are able to partner with celebrities or other individuals that are considered experts in their field. Normally, the brand and influencer share similar values, so branded content becomes a great way to reach like-minded audiences.

When products are recommended by brand influencers, it creates a large amount of trust for your company and product already. Users that engage with brand influencers hold their opinions very highly, so this can be an effective form of marketing, especially during the awareness phase.

6. E-mail Marketing

E-mail marketing is a good way to engage with individuals that have normally already engaged with your company or product. Typically, they sign up for a newsletter after an experience or purchase with your company, and this is a way for them to stay updated regarding current events and potential savings.

It may not sound very enticing for many people (especially considering e-mail marketing is often overlooked). However, the old saying goes, “the easiest person to sell is the one you just sold.” E-mail marketing is no different. 60% of all consumers say that e-mail plays a vital part in their final purchasing decisions.

8. Content Marketing

Content marketing is one of the most efficient types of marketing that exists today. The reason content marketing is so effective and powerful is that it allows an organization or marketing team to directly answer their customers’ questions and address their concerns.

The great part is that content marketing can assist a customer in all three phases of the buying journey. Depending on which phase of the journey a customer is in, they may see different forms of content. Let’s examine this in more detail.

  • This is when the buyer realizes they have a need. This type of content can be in the form of infomercials, social media posts, and various paid ads.
  • A buyer decides whether a product is for them. Content included in this stage can be explainer videos, comparisons, top 10 blog posts, and videos, etc.
  • The decision stage. This is when a buyer either has bought or knows they’re going to. This stage includes FAQs, testimonials, reviews, etc.

The content marketing journey takes place in stages just like the ones mentioned above. This is what makes it so effective, as it can be translated to literally any product.

9. SEO Marketing

SEO (search engine optimization) marketing has gained a significant amount of steam over the last five years. In the very early 2000s, SEO wasn’t as well-known as it is now. It was practically in its infancy.

What was a fledgling market just a very short time ago is now booming, with more and more companies hopping on board. The concept of SEO marketing is very simple; however, the competitiveness makes it much more difficult to implement and obtain success.

Actually, content marketing and SEO go hand-in-hand. SEO marketing entails using different sets of keywords to rank on search engines like Google. The less competition for a keyword, the easier it is to rank for. It sounds simple, but the competition is fierce, with many organizations dedicating substantial amounts of money toward their SEO marketing.

The main benefits of this type of marketing are that it’s long-term and it’s organic. The people searching for these terms have high intent, and once you rank in a search engine, the traffic is perpetual. You don’t have to keep pumping money into a paid ad campaign in order to benefit from the traffic.

One of the most important things to remember with SEO marketing is your content needs to be consistent and of high quality. There should always be a certain amount of value provided with SEO. Just like we mentioned, content marketing allows you to answer your audience’s questions; SEO is the exact same.

10. Affiliate Marketing

Affiliate marketing is the most similar to influencer marketing—sort of.

Affiliate marketing is when your organization gives an individual a cut of the profits in order to produce sales. Normally with affiliate marketing, an affiliate will have a certain link that allows you to track where a sale came from. For each sale a marketer generates, they get a certain percentage of that sale.

The best part about affiliate marketing is you don’t have to pay the money until you see results. So anything you shell out is guaranteed to be attached to a sale.

11.  Mobile Marketing

Mobile marketing actually entails a lot of different types of marketing, but it’s all mobile-based. This can include push traffic, display traffic within mobile – basically, any type of traffic that includes ad-spend on a cell phone. Because more and more people use their cellphones to do everything nowadays, mobile marketing is becoming increasingly more popular. SMS marketing is booming right now and is a very effective form of marketing. These methods are only expected to increase as time goes on.

Currently, you hear a lot about integrated marketing, but many people aren’t sure exactly what it means. Honestly, with the existence of so many different marketing platforms and channels, integrated marketing has become extremely important.

Integrated Marketing

Integrated marketing is simply taking an approach to be consistent across all channels. When you have a consistent message and voice across all channels and platforms, your target audience is more likely to take action in the way you’re anticipating.

When it’s used in the proper manner, integrated marketing also optimizes spending by allowing you to put more money towards the most effective methods. Doesn’t it make more sense to allocate larger portions of the budget toward campaigns that work in a more effective way?

This is exactly what integrated marketing allows. Maybe you’ve also heard the term marketing segments. Let’s take a look at this a little closer.

Marketing Segments

Technology has drastically increased the available avenues and platforms for marketing and advertising campaigns, wouldn’t you agree? Online advertising includes the following:

  • Social media campaigns
  • Various internet ads
  • SEO
  • Blogs

The best campaigns will incorporate small segments of various types of marketing in the campaign. The reason for this is simple.

The types of people that pay attention to social media campaigns are different from the people who read blogs. Although the messages across segments may be the same, they are delivered in a different way but must keep a uniform voice.

Leading Your Audience from One Medium to Another

You can lead your audience across one medium to another to tell a story and drum up interest. For example, you could run an ad campaign that’s advertising luggage. You could make a video ad of a guy running to catch his plane and show that on various video mediums. Additionally, you could print some still frames and continue the video but through single pictures. Finally, you could use the last portion on a billboard or a display ad online with the headline “did he make it?”

These types of campaigns drum up interest by keeping the audience engaged, and they want to find out if the guy caught his plane or not. It’s also getting them curious about the luggage because that’s a major centerpiece of the campaign, obviously. This is a very powerful way to market.

Increases Value

When you can utilize multiple platforms and mediums like this, it also increases the value of your marketing campaigns. This type of campaign draws a lot of eyes to every medium that it’s available on.

The different channels they exist on reinforce the message from one platform to the next. This is also a great way to increase customer relations as well.

When the potential exists for putting content on this many marketing channels and mediums, it’s important to have a high-quality solution that can help you manage everything. This is where Fusebox One comes in as one of the most efficient marketing tools on the market.

As your leading on-demand marketing solution, Fusebox One offers access to all of your marketing media and assets in one place. This dynamic technology is known as marketing asset management, or MAM. Your MAM system can expedite all of your marketing needs while helping you stay consistent with your branding across each of your marketing channels.

Whether you are a global company or one with a lot of reach in your local area, your marketing management platform gives you what you need to keep your assets organized and ready to publish whenever is most convenient based on your strategy.

Plus, the MAM solution can create custom content for you daily, so you never have to bog down your marketing team’s time with redundant tasks. Your marketing management platform is your all-in-one place to safely store, edit, customize, and distribute your branding assets across your internal and external platforms.

All Your Marketing Needs in One Place

The world is rapidly evolving into a fast-paced, on-demand society. Marketing is a constant wheel turning quickly to keep up to date with the latest trends and advertising tactics. When you develop content for your company to use to promote branding, you need to ensure that it’s fresh, relevant, and geared towards success. While market research is a beast on its own, having the help of an all-access portal can make more efficient use of your time – and that of your employees.

Our Fusebox One marketing management platform is designed for you to be able to have your assets when you want them and to publish them when you need to. Your marketing portal is part of your Marketing Management Platform, which is the centralized hub where you can customize all of your marketing efforts in one easy place.

Some of the most important features you’ll find in your personalized marketing portal include:

  • Custom Branding. This allows you to apply your brand’s voice and style to every piece of media available. You can customize assets individually, or set certain parameters to a template where all future assets can be applied.
  • Product Templates. Template-based customization is what allows you to apply changes across the board, rather than having to spend time on each asset individually. Plus, everything you upload to your marketing portal will be divided up into custom-made templates that will automatically ensure brand consistency on all future publishing.
  • Job Direct Access. If you have assets that aren’t just digital, odds are you’re all-too familiar with the artwork approval process. Sending artwork in to print can be a time-consuming affair, especially if the printer sends back edits before the job can be completed. The Job Direct portal allows this process to be completed a lot more seamlessly, helping you to meet deadlines and expedite your marketing strategies.
  • CRM Integration. If you’re working with a CRM (customer relationship management) tool already, you can integrate it with your Fusebox One marketing management platform to keep all communications on the same platform. Plus, our portal offers lead generation lists and tools for tracking customer relationships on its own. There is a list acquisition system that automatically makes lists based on your target demographics and geolocation, so you can start working with more available leads.
  • Automatic Social Media and Email Campaigns. Stay connected digitally no matter where you are. This all-in-one system allows you to have tailor-made posts that are relevant to your social media platforms. You can also design or automate custom email campaigns that will be sent to specific customers that you choose.

How to Access Your Fusebox One Marketing Portal

How can you gain access to all of these on-demand, automatic, and customizable features? With Fuxebox One’s MAM system, login is a breeze. We offer single sign-on so users can login quickly to access any and every feature available in the system. Whether you need to manage content, share assets, or even build a shopping cart system for your site, you can do so using the marketing portal.

Want a comprehensive list of features and tools you can use with the marketing resource center? You can access different features based on the different levels of marketing systems available. We currently have three different levels for businesses to choose from:

enterprise-level

 

Enterprise Level offers a comprehensive collection of tools you can use for resource and asset management. Features such as product templates, list acquisition, the ability to add credit card payments to your site, and more. You can customize up to 100 different branded client items and custom brand your platform all around.

 

Why Media Asset Management is the Best Solution for Your Marketing Needs

According to Tedial, MAM systems are the best solution for addressing media-specific tasks. Nowhere else will you find an all-in-one location for the storing, sharing, and customization of your branded marketing assets. Plus, you can gain access to tools that will help manage this media efficiently, as some assets can be large or cumbersome to a typical hard drive.

When you are given the ability to easily create your marketing assets without having to hire additional designers, you will find that your operations can be executed much more smoothly. There is nothing more valuable than time, and you can save hours of it by automating the repeatable features. Let your marketing team spend their working hours on important research and content creation!

Enter Your Marketing Platform Now!

At Fusebox One, we believe that the best way to power up your business is to give you a handy tool that can turn all the lights on at once. For more information about our dynamic marketing management platform, and how you can get custom solutions delivered today - contact us here.

 

Download Your Free Marketing Asset Management EBook

 

Sources:

https://fuseboxone.com/marketing-resource-center/

https://fuseboxone.com/list-acquisition-mrc/

https://fuseboxone.com/single-sign-on/

https://contentserv.atlassian.net/wiki/spaces/KB/pages/111444010/MAM+Portal+for+Content+Administrators

https://www.tedial.com/blog/article/what-is-a-mam/

 

Topics: Digital Asset Management, DAM, Marketing Asset Management, MarTech, Sales Asset Management, Marketing Operations