Direct Mail Makes a Comeback

Posted by Cole Scott on May 31, 2022
Direct mail—the kind of advertisement that shows up in a potential customer’s mailbox—is surging in popularity. While you might think of mailbox ads ...
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Topics: Marketing Asset Management, Critical Mail, Direct Mail

Keys to Success: 5 MARKETING KPIs You Should Be Measuring

Posted by Cole Scott on May 25, 2022
Business owners want to see their businesses succeed. That's just common sense! But how do you really know that your employees are hitting the ...
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Topics: DAM, MarTech, Sales Enablement, Marketing Operations, Marcom, Business Intelligence

Promotional Items and Branding

Posted by Cole Scott on May 25, 2022
When you think of a cola-flavored soft drink, you’re likely to think of Coke. Coca-Cola is a product so well-branded, we also call generic versions ...
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Topics: Brand, promotional products, User Adoption, Promotional Items, branding

Welcoming Your New Hire—with Gifts!

Posted by Cole Scott on May 25, 2022
Imagine you’ve just been hired to work at your company. Your first day on the job might be the second-most-stressful day of that job. (Only the job ...
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Topics: Promotional Items

Employee Retention | How to Keep Your Best Workers

Posted by Cole Scott on May 25, 2022
Good employees are hard to find—and expensive to train. If you’ve got one you want to hold onto, it pays to think about how you can meet their needs ...
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Topics: promotional products, Promotional Items, Employee Retention

What’s GDPR, and Why You Should Care

Posted by Cole Scott on May 25, 2022
You click on a website you haven’t visited in a long time, and you’re immediately greeted by a pop-up that says, “We collect cookies. Accept?”
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Topics: Marketing Asset Management, Marketing Automation, Compliance, Email marketing

Top 10 Promotional Items in 2022

Posted by Cole Scott on May 25, 2022
Prospective customers judge promotional items on their quality, uniqueness, and usefulness. If you want your company’s name to be in view, you’ll ...
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Start Using a Commercial Printing Service for Great Benefits

Posted by Jeff Stein on May 11, 2022
What is your company doing regarding its printing needs? Some companies are trying to handle all of their printing in-house, which tends to be a bad ...
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Topics: Marketing Operations, Commercial Print