Cole Scott

Cole Scott
Cole Scott is the Founder and President of FuseBox One, passionate about Marketing & Sales Enablement, along with being an assistant high school football coach. Cole built FuseBox One with the idea of helping Companies strengthen the relationship between Marketing and their Sales channel. Since founding FuseBox One in 2017 he has focused on sharing his 10 years of industry knowledge with others in the areas of Marketing and Sales.

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Steps to Successful Technology Adoption

Posted by Cole Scott on June 29, 2021
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Topics: Digital Asset Management, DAM, MarTech, Technology adaption

How Sales Enablement is Changing and Why You Need to Adapt

Posted by Cole Scott on August 19, 2020
Sales enablement has been a hot topic for some time, but the conversation around it is starting to shift. Generally speaking, the accepted definition ...
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Topics: Sales Enablement, Sales Asset Management, Sales Collateral, Marketing Operations

How Marketing Can Help Organize Sales Into More Revenue

Posted by Cole Scott on July 22, 2020
Here is a sobering statistic: a Sales rep only spends 36% of their day selling.  In the world of academia that is a big fat F for a grade.  How is it ...
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Topics: Sales Enablement, Sales Asset Management, Sales Collateral

Marketo Integration

Posted by Cole Scott on July 15, 2020
Marketing Automation Solutions for Sales Enablement and More Integration is the key to the future of business success for any company. However, ...
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Topics: MarTech, Sales Asset Management, Asset Workflow, Salesforce, Marketing Automation

5 Reasons Marketing Operational Control is Critical for the Future

Posted by Cole Scott on June 9, 2020
Proper management, monitoring, and control of your company’s marketing efforts will allow you to integrate and automate workflows and various ...
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Topics: MarTech, Marketing Operations, Marcom

Your Company May Not Survive Without a Marketing Operations Partner

Posted by Cole Scott on May 27, 2020
If businesses have learned anything from the COVID-19 epidemic, it is that you always have to be prepared to expect the unexpected and that you can't ...
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Topics: Marketing Operations, Marcom, Pandemic

Disaster Planning in a Pandemic Economy

Posted by Cole Scott on May 12, 2020
Think about how quickly the COVID-19 pandemic swept into the economy, and how little time businesses had to react to this major crisis that has ...
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Topics: Marketing Operations, Marcom, Pandemic

Business Intelligence for Your Marketing Operations & Sales Enablement

Posted by Cole Scott on April 1, 2020
How Much Money Is Your Business Losing by Not Integrating with Business Intelligence Solutions? One of the biggest selling points of business ...
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Topics: MarTech, Marcom, Business Intelligence

How Your Marketing Department Can Help with Sales Enablement

Posted by Cole Scott on February 19, 2020
If you’re no stranger to the marketing world, you know how rapidly the industry is changing. It is constantly transforming to include new strategies, ...
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Topics: Sales Enablement, Sales Collateral, Marcom

How to Give Local Chain/Franchises a Local Marketing Strategy

Posted by Cole Scott on January 15, 2020
Owning a franchise business immediately connects you with other franchise owners and chain managers across a national – or possibly global – market. ...
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Topics: MarTech, Sales Enablement, Sales Asset Management, Franchise Marketing

What Is a FuseBox One Marketing Management Platform?

Posted by Cole Scott on January 3, 2020
  As your leading on-demand marketing solution, Fusebox One offers access to all of your marketing media and assets all in one place. This dynamic ...
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Topics: Digital Asset Management, DAM, Marketing Asset Management, MarTech, Sales Asset Management, Marketing Operations

Why Do Marketers Say DAM Software Just Isn’t Enough?

Posted by Cole Scott on September 18, 2019
  Pointing Towards DAM on the Screen"> If you are like most growing companies, you are looking for an automated content management system that can ...
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Topics: Digital Asset Management, DAM, Marketing Asset Management, MarTech, Marcom

How Asset Management Helps You Measure ROI

Posted by Cole Scott on September 4, 2019
 
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Topics: Digital Asset Management, Marketing Asset Management, MarTech, Sales Asset Management, Business Intelligence

What is Marketing Asset Management?

Posted by Cole Scott on August 14, 2019
Marketing asset management– MAM for short– refers to the organizational system a business or team uses to store, locate, and distribute all of their ...
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Topics: Digital Asset Management, DAM, Marketing Asset Management, Sales Asset Management