Cole Scott

Cole Scott
Cole's expertise is built around bridging the gap between marketing operations and sales enablement. His passion was built on a background in sales management and graphic arts. The previous 10 years have been solely focused on removing process inefficiencies and fragmentation inside marketing and sales. In his free time, Cole is a proud Husband and Father.

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Choosing a Distributed Marketing or Distribution Marketing Platform

Posted by Cole Scott on January 24, 2024
Multi-location businesses face a major balancing act when it comes to marketing. It’s critical to uphold your hard-won brand. However, it’s equally ...
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Topics: Digital Asset Management, Brand Compliance, Marketing Operations, Fulfillment

What is Distributed Marketing or Distribution Marketing

Posted by Cole Scott on January 11, 2024
Distributed Marketing/Distribution Marketing: Centralized, Easily Distributed, and Cohesive Marketing is essential for all businesses, nonprofits, ...
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Topics: Marketing Asset Management, MarTech, Brand Compliance, Marcom

Why Promotional GiveAways Are The Best Advertising Strategy

Posted by Cole Scott on April 25, 2023
Does conventional advertising seem like it’s a bottomless pit that consumes your marketing budget without giving you a return? Are you struggling to ...
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Topics: Blog, Brand, Promotional Items

What Makes FuseBox One In Iowa The Best Print Service Provider

Posted by Cole Scott on March 23, 2023
Contrary to popular opinion, print marketing is far from dead. Back in the 2010s when Internet marketing started to explode, print advertising took a ...
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Topics: Blog, Commercial Print

Brand Management Solution: Tools for Effective Marketing Communication

Posted by Cole Scott on March 9, 2023
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FulFillment Service in Iowa

Posted by Cole Scott on February 23, 2023
Struggling with storing, packing, and shipping orders? Whether you’re sending promotional products to tradeshows and conventions or trying to get ...
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Topics: Commercial Print, Fulfillment, Warehousing

Welcoming Your New Hire—with Gifts!

Posted by Cole Scott on February 10, 2023
Imagine you’ve just been hired to work at your company. Your first day on the job might be the second-most-stressful day of that job. (Only the job ...
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Topics: Promotional Items

New Year Corporate Gift Ideas

Posted by Cole Scott on February 8, 2023
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Topics: Blog, Brand, Promotional Items

Why Digital Asset Management Is A Companion to Small Business

Posted by Cole Scott on January 26, 2023
As a small business owner, you may feel like you are treading water when you compare your company against the larger, older businesses in your field. ...
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Topics: Blog, Digital Asset Management, DAM, Marketing Asset Management, MarTech, Marketing Operations

Want A Thriving Business? Focus On MARKETING OPERATIONS!

Posted by Cole Scott on January 12, 2023
As a business owner, you want your business to thrive in its niche. But all businesses face competition, and each year the market only seems to get ...
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Topics: Blog, Digital Asset Management, DAM, Marketing Asset Management, MarTech, Brand, Marketing Operations, Business Intelligence, Franchise Marketing

Take the Stress Out of Warehousing

Posted by Cole Scott on December 7, 2022
One of the greatest fears is running out of products as a business owner. Inventory control can be stressful for owners and managers alike. If you ...
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Topics: Fulfillment, Warehousing

Never Underestimate the Power of Branding Theme Colors

Posted by Cole Scott on November 9, 2022
Having a good product is what will keep people invested in your business. But how do you get people interested in your service long before they ever ...
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Topics: Brand, Brand Compliance, Marcom, Commercial Print

Mystery Revealed: Branding that Increases Conversions

Posted by Cole Scott on October 12, 2022
When you're just starting a business, you ask yourself many questions. Many of those have to deal with how you're going to develop a product or ...
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Are You Doing Good with Sales? Take This Quick Quiz To Find Out!

Posted by Cole Scott on September 14, 2022
Making sales numbers is the most vital part of running a sales-based business. If your sales numbers aren't what they could be, then that means the ...
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Topics: Sales Enablement, Sales Asset Management, Salesforce

Interesting Digital Asset Management Facts!

Posted by Cole Scott on August 17, 2022
We live in a digital world. Everything from communicating with friends to ordering groceries can now be done online. It stands to reason that more ...
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Topics: Digital Asset Management, DAM, MarTech, Marketing Operations

Are You Making These Fulfillment Mistakes?

Posted by Cole Scott on June 8, 2022
When you provide a product, crafting and marketing that product is just one part of your business. Getting people to order your product is the next ...
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Topics: Marketing Operations, Fulfillment, Warehousing

Direct Mail Makes a Comeback

Posted by Cole Scott on May 31, 2022
Direct mail—the kind of advertisement that shows up in a potential customer’s mailbox—is surging in popularity. While you might think of mailbox ads ...
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Topics: Marketing Asset Management, Critical Mail, Direct Mail

Keys to Success: 5 MARKETING KPIs You Should Be Measuring

Posted by Cole Scott on May 25, 2022
Business owners want to see their businesses succeed. That's just common sense! But how do you really know that your employees are hitting the ...
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Topics: DAM, MarTech, Sales Enablement, Marketing Operations, Marcom, Business Intelligence

Promotional Items and Branding

Posted by Cole Scott on May 25, 2022
When you think of a cola-flavored soft drink, you’re likely to think of Coke. Coca-Cola is a product so well-branded, we also call generic versions ...
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Topics: Brand, promotional products, User Adoption, Promotional Items, branding

Employee Retention | How to Keep Your Best Workers

Posted by Cole Scott on May 25, 2022
Good employees are hard to find—and expensive to train. If you’ve got one you want to hold onto, it pays to think about how you can meet their needs ...
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Topics: promotional products, Promotional Items, Employee Retention

What’s GDPR, and Why You Should Care

Posted by Cole Scott on May 25, 2022
You click on a website you haven’t visited in a long time, and you’re immediately greeted by a pop-up that says, “We collect cookies. Accept?”
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Topics: Marketing Asset Management, Marketing Automation, Compliance, Email marketing

Top 10 Promotional Items in 2022

Posted by Cole Scott on May 25, 2022
Prospective customers judge promotional items on their quality, uniqueness, and usefulness. If you want your company’s name to be in view, you’ll ...
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Topics: Blog, Promotional Items

Fragmentation Affecting Your Marketing Operations & Sales Enablement?

Posted by Cole Scott on October 28, 2021
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Topics: Sales Enablement, Marketing Operations

Three Sectors of Marketing & Why Streamlined Marketing Ops Is a Value

Posted by Cole Scott on October 13, 2021
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Topics: Digital Asset Management, DAM, MarTech, Marketing Operations, Marcom

Sales Enablement and Why It Needs an Amazon Experience

Posted by Cole Scott on September 22, 2021
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Topics: DAM, Marketing Asset Management, MarTech, Sales Enablement, Salesforce