Cole Scott

Cole Scott
Cole's expertise is built around bridging the gap between marketing operations and sales enablement. His passion was built on a background in sales management and graphic arts. The previous 10 years have been solely focused on removing process inefficiencies and fragmentation inside marketing and sales. In his free time, Cole is a proud Husband and Father.

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Are You Making These Fulfillment Mistakes?

Posted by Cole Scott on June 8, 2022
When you provide a product, crafting and marketing that product is just one part of your business. Getting people to order your product is the next ...
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Topics: Marketing Operations, Fulfillment, Warehousing

Direct Mail Makes a Comeback

Posted by Cole Scott on May 31, 2022
Direct mail—the kind of advertisement that shows up in a potential customer’s mailbox—is surging in popularity. While you might think of mailbox ads ...
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Topics: Marketing Asset Management, Critical Mail, Direct Mail

Keys to Success: 5 MARKETING KPIs You Should Be Measuring

Posted by Cole Scott on May 25, 2022
Business owners want to see their businesses succeed. That's just common sense! But how do you really know that your employees are hitting the ...
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Topics: DAM, MarTech, Sales Enablement, Marketing Operations, Marcom, Business Intelligence

Promotional Items and Branding

Posted by Cole Scott on May 25, 2022
When you think of a cola-flavored soft drink, you’re likely to think of Coke. Coca-Cola is a product so well-branded, we also call generic versions ...
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Topics: Brand, promotional products, User Adoption, Promotional Items, branding

Welcoming Your New Hire—with Gifts!

Posted by Cole Scott on May 25, 2022
Imagine you’ve just been hired to work at your company. Your first day on the job might be the second-most-stressful day of that job. (Only the job ...
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Topics: Promotional Items

Employee Retention | How to Keep Your Best Workers

Posted by Cole Scott on May 25, 2022
Good employees are hard to find—and expensive to train. If you’ve got one you want to hold onto, it pays to think about how you can meet their needs ...
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Topics: promotional products, Promotional Items, Employee Retention

What’s GDPR, and Why You Should Care

Posted by Cole Scott on May 25, 2022
You click on a website you haven’t visited in a long time, and you’re immediately greeted by a pop-up that says, “We collect cookies. Accept?”
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Topics: Marketing Asset Management, Marketing Automation, Compliance, Email marketing

Top 10 Promotional Items in 2022

Posted by Cole Scott on May 25, 2022
Prospective customers judge promotional items on their quality, uniqueness, and usefulness. If you want your company’s name to be in view, you’ll ...
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Fragmentation Affecting Your Marketing Operations & Sales Enablement?

Posted by Cole Scott on October 28, 2021
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Topics: Sales Enablement, Marketing Operations

Three Sectors of Marketing & Why Streamlined Marketing Ops Is a Value

Posted by Cole Scott on October 13, 2021
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Topics: Digital Asset Management, DAM, MarTech, Marketing Operations, Marcom

Sales Enablement and Why It Needs an Amazon Experience

Posted by Cole Scott on September 22, 2021
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Topics: DAM, Marketing Asset Management, MarTech, Sales Enablement, Salesforce

What Makes a Tool Part of a MarTech Stack

Posted by Cole Scott on July 27, 2021
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Topics: Digital Asset Management, DAM, Marketing Asset Management, MarTech

Top Advantages of a Strong Brand Equity

Posted by Cole Scott on May 18, 2021
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Topics: DAM, Brand, Brand Compliance

Level Up Your Sales and Marketing Content and Workflow

Posted by Cole Scott on May 4, 2021
 
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Topics: MarTech, Sales Enablement, Sales Collateral, Asset Workflow

Tips to Decrease Spending with MarTech

Posted by Cole Scott on March 26, 2021
Marketing technology, often called MarTech, helps businesses achieve their various marketing goals and objectives. There are many types of marketing ...
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Topics: MarTech, Marketing Operations

Is Your Marketing Team Ready to Implement DAM?

Posted by Cole Scott on March 26, 2021
Is your marketing team considering adding digital asset management to the marketing technology stack? DAM is often considered one of the most ...
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Topics: Digital Asset Management, DAM, Marketing Asset Management, User Adoption

Marketing Technology Amid an Ongoing Pandemic

Posted by Cole Scott on March 1, 2021
Businesses of all types have been affected by the pandemic over the last year. Some companies have closed their doors while others have found ways t ...
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Topics: MarTech, Marketing Operations, Pandemic

Understanding Digital Asset Management & How it Will Impact the Future

Posted by Cole Scott on September 30, 2020
Digital asset management is a term that sounds pretty ho-hum and dry, as far as business topics go. What's not ho-hum, however, is falling behind the ...
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Topics: Digital Asset Management, DAM, MarTech

How Sales Enablement is Changing and Why You Need to Adapt

Posted by Cole Scott on August 19, 2020
Sales enablement has been a hot topic for some time, but the conversation around it is starting to shift. Generally speaking, the accepted definition ...
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Topics: Sales Enablement, Sales Asset Management, Sales Collateral, Marketing Operations

How Marketing Can Help Organize Sales Into More Revenue

Posted by Cole Scott on July 22, 2020
  Sales are the meat and bones of a business. There’s no way around it. If you don’t meet your sales quotes to make a profit for your business, ...
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Topics: Sales Enablement, Sales Asset Management, Sales Collateral

Your Company May Not Survive Without a Marketing Operations Partner

Posted by Cole Scott on May 27, 2020
If businesses have learned anything from the COVID-19 epidemic, it is that you always have to be prepared to expect the unexpected and that you can't ...
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Topics: Marketing Operations, Marcom, Pandemic

Business Intelligence for Your Marketing Operations & Sales Enablement

Posted by Cole Scott on April 1, 2020
How Much Money Is Your Business Losing by Not Integrating with Business Intelligence Solutions? One of the biggest selling points of business ...
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Topics: MarTech, Marcom, Business Intelligence

How Your Marketing Department Can Help with Sales Enablement

Posted by Cole Scott on February 19, 2020
  If you’re at all familiar with marketing and the ever-evolving world it encapsulates, you know how fast-paced this field is. Marketing teams are ...
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Topics: Sales Enablement, Sales Collateral, Marcom

How Does Customer Engagement Support Sales Enablement?

Posted by Cole Scott on February 5, 2020
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Topics: Sales Enablement, Sales Asset Management, Sales Collateral, Marcom

How to Give Local Chain/Franchises a Local Marketing Strategy

Posted by Cole Scott on January 15, 2020
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Topics: MarTech, Sales Enablement, Sales Asset Management, Franchise Marketing