Cole Scott
Cole's expertise is built around bridging the gap between marketing operations and sales enablement. His passion was built on a background in sales management and graphic arts. The previous 10 years have been solely focused on removing process inefficiencies and fragmentation inside marketing and sales. In his free time, Cole is a proud Husband and Father.
Contrary to popular opinion, print marketing is far from dead. Back in the 2010s when Internet marketing started to explode, print advertising took a ...
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Topics:
Blog,
Commercial Print
Struggling with storing, packing, and shipping orders? Whether you’re sending promotional products to tradeshows and conventions or trying to get ...
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Topics:
Commercial Print,
Fulfillment,
Warehousing
Imagine you’ve just been hired to work at your company. Your first day on the job might be the second-most-stressful day of that job. (Only the job ...
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Topics:
Promotional Items
As a small business owner, you may feel like you are treading water when you compare your company against the larger, older businesses in your field. ...
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Topics:
Blog,
Digital Asset Management,
DAM,
Marketing Asset Management,
MarTech,
Marketing Operations
As a business owner, you want your business to thrive in its niche. But all businesses face competition, and each year the market only seems to get ...
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Topics:
Blog,
Digital Asset Management,
DAM,
Marketing Asset Management,
MarTech,
Brand,
Marketing Operations,
Business Intelligence,
Franchise Marketing
One of the greatest fears is running out of products as a business owner. Inventory control can be stressful for owners and managers alike. If you ...
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Topics:
Fulfillment,
Warehousing
Having a good product is what will keep people invested in your business. But how do you get people interested in your service long before they ever ...
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Topics:
Brand,
Brand Compliance,
Marcom,
Commercial Print
When you're just starting a business, you ask yourself many questions. Many of those have to deal with how you're going to develop a product or ...
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Making sales numbers is the most vital part of running a sales-based business. If your sales numbers aren't what they could be, then that means the ...
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Topics:
Sales Enablement,
Sales Asset Management,
Salesforce
We live in a digital world. Everything from communicating with friends to ordering groceries can now be done online. It stands to reason that more ...
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Topics:
Digital Asset Management,
DAM,
MarTech,
Marketing Operations
When you provide a product, crafting and marketing that product is just one part of your business. Getting people to order your product is the next ...
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Topics:
Marketing Operations,
Fulfillment,
Warehousing
Direct mail—the kind of advertisement that shows up in a potential customer’s mailbox—is surging in popularity. While you might think of mailbox ads ...
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Topics:
Marketing Asset Management,
Critical Mail,
Direct Mail
Business owners want to see their businesses succeed. That's just common sense! But how do you really know that your employees are hitting the ...
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Topics:
DAM,
MarTech,
Sales Enablement,
Marketing Operations,
Marcom,
Business Intelligence
When you think of a cola-flavored soft drink, you’re likely to think of Coke. Coca-Cola is a product so well-branded, we also call generic versions ...
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Topics:
Brand,
promotional products,
User Adoption,
Promotional Items,
branding
Good employees are hard to find—and expensive to train. If you’ve got one you want to hold onto, it pays to think about how you can meet their needs ...
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Topics:
promotional products,
Promotional Items,
Employee Retention
You click on a website you haven’t visited in a long time, and you’re immediately greeted by a pop-up that says, “We collect cookies. Accept?”
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Topics:
Marketing Asset Management,
Marketing Automation,
Compliance,
Email marketing
Prospective customers judge promotional items on their quality, uniqueness, and usefulness. If you want your company’s name to be in view, you’ll ...
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Topics:
Blog,
Promotional Items
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