Why Do Marketers Say DAM Software Just Isn’t Enough?

Posted by Dave Healy on September 18, 2019
Computer with MAM and the > Pointing Towards DAM on the Screen
If you are like most growing companies, you are looking for an automated content management system that can help you store, customize, and share ...
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Topics: Digital Asset Management, DAM, Marketing Asset Management, MarTech, Marcom

How Asset Management Helps You Measure ROI

Posted by Cole Scott on September 4, 2019
Computer Screen Showing a Graph with an Upward Arrow and ROI Above because of the use of MAM
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Topics: Digital Asset Management, Marketing Asset Management, MarTech, Sales Asset Management, Business Intelligence

What is Marketing Asset Management?

Posted by Cole Scott on August 14, 2019
Dart Board with MAM Sticky Note being attached with Dart in the Bulls Eye
Marketing asset management– MAM for short– refers to the organizational system a business or team uses to store, locate, and distribute all of their ...
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Topics: Digital Asset Management, DAM, Marketing Asset Management, Sales Asset Management

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