A marketing asset management system, otherwise known as MAM, is designed to help you and your employees create, store, and manage content all in one convenient place. It can be even more useful than a simple shared drive or shared folders on your computer, as it gives you a number of tools for customization so you can have a system that works exactly how you need it to.
And what’s more: it measures and boosts ROI. It can measure your return on investment more tangibly, helping you to identify contributing factors that you may have never thought played a part in determining that ROI. The content and assets managed by your MAM have a role in your business’s bottom line, and using one can be the best way to save valuable time - and maximize valuable returns.
Our FuseBox One strategy relies on leading solutions that guarantee boosted efficiency. The better use your employees can make of their time, the more productive your company will grow to be as a whole. This is a quality that contributes directly to your ROI, and can get nothing but better over time.
It’s All in the Templates
The features that make your MAM such a huge boost to your ROI start with the very basics. Asset management systems will collect all of your assets and tools, and compile them into templates. This includes everything from your e-newsletter copy to your core logos and branding elements. Certain assets are locked into these templates so they can remain consistent across all of your marketing platforms and projects. Other assets are more variable, so they can adjust due to different targeting or localization needs.
Without a marketing asset management system, your marketing staff would have to produce each asset individually each time they want to implement a new strategy. This time-consuming practice can take hours away from tasks that would be a much better use of your company’s invested time. Not to mention many large-scale marketing campaigns require outside aid, and waiting for a qualified contractor or freelancer can cause an even bigger efficiency traffic jam.
MediaBeacon reports that just removing the asset-searching step alone from your marketing team’s plate can save between 2-6 hours per week, per employee. If you have 10 employees, that’s already up to 60 hours per week saved for more important and time-efficient tasks.
Navigate Compliance Policies More Quickly
Another part of the marketing process that can put a damper on time is the scrutiny that must be put into compliance laws. Some branding guidelines are strict, requiring a highly-regulated process to get assets approved. As an example, a company in the pharmaceutical industry must be cautious not to break any of the rigid rules about how the brand can be promoted and what kind of messages can be put out to the public.
International compliance laws can complicate things even further. If your line of work spans several borders, you must be cautious that your branding isn’t going against any of their laws. For instance, in Sweden it is prohibited to direct marketing messaging at children under the age of 12.
Lack of compliance can ultimately be damaging or even detrimental to your overall brand. Marketing asset management systems infinitely reduce the risk of going against compliance policies with a built-in rights management process. You can upload compliance information and apply it to specific assets, so you know that these regulations will be met every time you push out more marketing material.
Cost Savings Naturally Increase Your ROI
Any member of your marketing division will be able to list a number of third-party programs and agencies that the department works with on a daily basis just to get the basic tasks done. Files share hands many times en route from one destination to another, which can rack up a hefty cost. Before moving forward with a new marketing solution, be sure to thoroughly analyze where marketing costs are coming from during the management and transfer processes. These costs can be largely reduced by investing in a MAM that can perform the functions of all of those third-party agencies combined. This will keep transfers smooth, quick, and cost-free.
There are even a multitude of automation tools that can set up future campaigns and schedule future mail or social media messages without you having to sign up through anymore platforms. This increase in efficiency improves your return on investment across the board, adding more value to your company’s bottom line which will ultimately increase your net worth. Dynamic systems like these give your marketing team the tools to work smarter and faster, focusing on the money-making projects while leaving the asset repeating and post scheduling to the advanced automation tool.
Get the Best Returns with Your On-Demand MAM by FuseBox One!
With highly customizable marketing strategies, automated post scheduling and lead nurturing, and automatic follow-up with compliance rules, your asset management system will increase the efficiency of each individual employee anywhere from 25%-75%. By helping your staff focus on the projects where their skills are best put to use, rather than eating up time with asset search, branding setup, art approval, and hours of revisions, you can boost the value of the money spent from your investment.
At Fusebox One, we want to connect you to your world through the use of efficient tools. Our cloud-based system lets you store all assets safely, while on the back-end our process creates branding templates that guarantee consistency and compliance each time. Your marketing team won’t have to spend too many paid working hours on the tasks that don’t prove to make good ROI. Help your business pull better numbers.