Cole Scott
Cole's expertise is built around bridging the gap between marketing operations and sales enablement. His passion was built on a background in sales management and graphic arts. The previous 10 years have been solely focused on removing process inefficiencies and fragmentation inside marketing and sales. In his free time, Cole is a proud Husband and Father.
Making sales numbers is the most vital part of running a sales-based business. If your sales numbers aren't what they could be, then that means the ...
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Topics:
Sales Enablement,
Sales Asset Management,
Salesforce
We live in a digital world. Everything from communicating with friends to ordering groceries can now be done online. It stands to reason that more ...
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Topics:
Digital Asset Management,
DAM,
MarTech,
Marketing Operations
When you provide a product, crafting and marketing that product is just one part of your business. Getting people to order your product is the next ...
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Topics:
Marketing Operations,
Fulfillment,
Warehousing
Direct mail—the kind of advertisement that shows up in a potential customer’s mailbox—is surging in popularity. While you might think of mailbox ads ...
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Topics:
Marketing Asset Management,
Critical Mail,
Direct Mail
Business owners want to see their businesses succeed. That's just common sense! But how do you really know that your employees are hitting the ...
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Topics:
DAM,
MarTech,
Sales Enablement,
Marketing Operations,
Marcom,
Business Intelligence
When you think of a cola-flavored soft drink, you’re likely to think of Coke. Coca-Cola is a product so well-branded, we also call generic versions ...
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Topics:
Brand,
promotional products,
User Adoption,
Promotional Items,
branding
Good employees are hard to find—and expensive to train. If you’ve got one you want to hold onto, it pays to think about how you can meet their needs ...
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Topics:
promotional products,
Promotional Items,
Employee Retention
You click on a website you haven’t visited in a long time, and you’re immediately greeted by a pop-up that says, “We collect cookies. Accept?”
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Topics:
Marketing Asset Management,
Marketing Automation,
Compliance,
Email marketing
Prospective customers judge promotional items on their quality, uniqueness, and usefulness. If you want your company’s name to be in view, you’ll ...
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Topics:
Blog,
Promotional Items
Marketing technology, often called MarTech, helps businesses achieve their various marketing goals and objectives. There are many types of marketing ...
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Topics:
MarTech,
Marketing Operations
Is your marketing team considering adding digital asset management to the marketing technology stack? DAM is often considered one of the most ...
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Topics:
Digital Asset Management,
DAM,
Marketing Asset Management,
User Adoption
Businesses of all types have been affected by the pandemic over the last year. Some companies have closed their doors while others have found ways t ...
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Topics:
MarTech,
Marketing Operations,
Pandemic
Digital asset management is a term that sounds pretty ho-hum and dry, as far as business topics go. What's not ho-hum, however, is falling behind the ...
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Topics:
Digital Asset Management,
DAM,
MarTech
Sales enablement has been a hot topic for some time, but the conversation around it is starting to shift. Generally speaking, the accepted definition ...
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Topics:
Sales Enablement,
Sales Asset Management,
Sales Collateral,
Marketing Operations
Sales are the meat and bones of a business. There’s no way around it. If you don’t meet your sales quotes to make a profit for your business, you’re ...
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Topics:
Sales Enablement,
Sales Asset Management,
Sales Collateral
If businesses have learned anything from the COVID-19 epidemic, it is that you always have to be prepared to expect the unexpected and that you can't ...
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Topics:
Marketing Operations,
Marcom,
Pandemic
How Much Money Is Your Business Losing by Not Integrating with Business Intelligence Solutions? One of the biggest selling points of business ...
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Topics:
MarTech,
Marcom,
Business Intelligence
If you’re at all familiar with marketing and the ever-evolving world it encapsulates, you know how fast-paced this field is. Marketing teams are ...
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Topics:
Sales Enablement,
Sales Collateral,
Marcom