Cole Scott
Cole's expertise is built around bridging the gap between marketing operations and sales enablement. His passion was built on a background in sales management and graphic arts. The previous 10 years have been solely focused on removing process inefficiencies and fragmentation inside marketing and sales. In his free time, Cole is a proud Husband and Father.
Marketing technology, often called MarTech, helps businesses achieve their various marketing goals and objectives. There are many types of marketing ...
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Topics:
MarTech,
Marketing Operations
Is your marketing team considering adding digital asset management to the marketing technology stack? DAM is often considered one of the most ...
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Topics:
Digital Asset Management,
DAM,
Marketing Asset Management,
User Adoption
Businesses of all types have been affected by the pandemic over the last year. Some companies have closed their doors while others have found ways t ...
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Topics:
MarTech,
Marketing Operations,
Pandemic
Digital asset management is a term that sounds pretty ho-hum and dry, as far as business topics go. What's not ho-hum, however, is falling behind the ...
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Topics:
Digital Asset Management,
DAM,
MarTech
Sales enablement has been a hot topic for some time, but the conversation around it is starting to shift. Generally speaking, the accepted definition ...
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Topics:
Sales Enablement,
Sales Asset Management,
Sales Collateral,
Marketing Operations
Sales are the meat and bones of a business. There’s no way around it. If you don’t meet your sales quotes to make a profit for your business, you’re ...
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Topics:
Sales Enablement,
Sales Asset Management,
Sales Collateral
If businesses have learned anything from the COVID-19 epidemic, it is that you always have to be prepared to expect the unexpected and that you can't ...
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Topics:
Marketing Operations,
Marcom,
Pandemic
How Much Money Is Your Business Losing by Not Integrating with Business Intelligence Solutions? One of the biggest selling points of business ...
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Topics:
MarTech,
Marcom,
Business Intelligence
If you’re at all familiar with marketing and the ever-evolving world it encapsulates, you know how fast-paced this field is. Marketing teams are ...
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Topics:
Sales Enablement,
Sales Collateral,
Marcom
Like all aspects of business, marketing is an ever-changing industry that requires constant research and tracking to determine whether your team is ...
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Topics:
DAM,
Marketing Operations,
Asset Workflow
Marketing asset management– MAM for short– refers to the organizational system a business or team uses to store, locate, and distribute all of their ...
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Topics:
Digital Asset Management,
DAM,
Marketing Asset Management,
Sales Asset Management
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