Cole Scott

Cole Scott
Cole's expertise is built around bridging the gap between marketing operations and sales enablement. His passion was built on a background in sales management and graphic arts. The previous 10 years have been solely focused on removing process inefficiencies and fragmentation inside marketing and sales. In his free time, Cole is a proud Husband and Father.

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How to Give Local Chain/Franchises a Local Marketing Strategy

Posted by Cole Scott on January 15, 2020
Four Franchise Buildings Within linking to the Main Circle of Marketing Strategy
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Topics: MarTech, Sales Enablement, Sales Asset Management, Franchise Marketing

5 Ways to Boost Your Marketing Operations

Posted by Cole Scott on November 1, 2019
Orange Rocket shooting from the number 5 showing 5 Ways to Boost Marketing Operations
Like all aspects of business, marketing is an ever-changing industry that requires constant research and tracking to determine whether your team is ...
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Topics: DAM, Marketing Operations, Asset Workflow

12 Steps to Strengthen the Relationship  Between Marketing & Sales

Posted by Cole Scott on October 2, 2019
A Chain with a Marketing Link connecting to a Sales Link to Show a Strengthened Relationship
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Topics: Digital Asset Management, MarTech, Sales Enablement

How Asset Management Helps You Measure ROI

Posted by Cole Scott on September 4, 2019
Computer Screen Showing a Graph with an Upward Arrow and ROI Above because of the use of MAM
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Topics: Digital Asset Management, Marketing Asset Management, MarTech, Sales Asset Management, Business Intelligence

What is Marketing Asset Management?

Posted by Cole Scott on August 14, 2019
Dart Board with MAM Sticky Note being attached with Dart in the Bulls Eye
Marketing asset management– MAM for short– refers to the organizational system a business or team uses to store, locate, and distribute all of their ...
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Topics: Digital Asset Management, DAM, Marketing Asset Management, Sales Asset Management

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