Cole Scott
Cole's expertise is built around bridging the gap between marketing operations and sales enablement. His passion was built on a background in sales management and graphic arts. The previous 10 years have been solely focused on removing process inefficiencies and fragmentation inside marketing and sales. In his free time, Cole is a proud Husband and Father.
How to Give Local Chain/Franchises a Local Marketing Strategy
Posted by
Cole Scott on January 15, 2020
Topics: MarTech, Sales Enablement, Sales Asset Management, Franchise Marketing
Like all aspects of business, marketing is an ever-changing industry that requires constant research and tracking to determine whether your team is ...
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Topics: DAM, Marketing Operations, Asset Workflow
12 Steps to Strengthen the Relationship Between Marketing & Sales
Posted by
Cole Scott on October 2, 2019
Topics: Digital Asset Management, MarTech, Sales Enablement
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Topics: Digital Asset Management, Marketing Asset Management, MarTech, Sales Asset Management, Business Intelligence
Marketing asset management– MAM for short– refers to the organizational system a business or team uses to store, locate, and distribute all of their ...
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Topics: Digital Asset Management, DAM, Marketing Asset Management, Sales Asset Management